branding + sub-branding
style guide
signage
brochures
templates / tools
infoplum
For many years Cadability has been at the forefront of sports data capture, analysis and delivery. The organisation required a rename and rebrand to better reflect its range of innovative products and to better position the business for future growth into other markets. Involve created the new name ‘infoplum’ to describe the core offering of fresh data, rich with content.
“Involve Group have brought a breath of fresh air and a very likeable elegant, new visual identity and name to Cadability by creating our new brand “infoplum.” They listened to our beliefs, values and vision carefully and put their creative juices to work on a very reasonable and timely budget. The result is excellent and we are all very pleased with the new identity.”
Arun Khanna, Managing Director, infoplum
TVC
character illustration
printed marketing material
press advertising
beach flags
POS merchandise
VICSWIM
As the oldest aquatic education program for children in Victoria and having educated almost 1 million kids to ‘Play it Safe by the Water,’ Involve delivered a strategic campaign to re-brand and re-launch VICSWIM. A new identity and character were developed along with TVC, radio, press and POS to promote the VICSWIM program to a new generation. Healthy enrolment numbers were achieved first year with substantial growth year on year.
“Involve have proven invaluable to ARV’s re-branding success and the handling of our on-going design and promotional requirements, including the full re-branding and re-launch of the successful state-wide VICSWIM program.”
Ian Swan, CEO, Aquatics & Recreation Victoria
direct mail
email direct mail
annual reports
corporate templates / tools
sub-branding
brochures
Open Family Australia
Involve works with Open Family Australia to create and deliver campaigns to raise awareness and revenue for this charity that provides outreach support services to homeless and marginalised Australian youth.
“We have consistently achieved strong financial returns with our ongoing fundraising programs and Involve has been a key element in this success.”
Melanie King, Marketing Specialist, Open Family Australia
ready set race! website
email direct mail
printed marketing material
corporate templates / tools
annual reports
Swimming Victoria
As the peak body for professional swimming development in Victoria, Swimming Victoria is piloting a program to introduce young swimmers to junior competitive swimming and increased participation in clubs. Involve has created the website ‘Ready. Set Race.’ featuring swimming ambassadors in a fun illustrative way to communicate with the young audience and to provide a resource for both parents and teachers. A range of print communications materials in support of the website were also developed. Involve also work with Swimming Victoria on a range of other initiatives throughout the year.
“We consider Involve to be more of a communications partner than a supplier.”
Warwick Waters, CEO, Swimming Victoria
