'The Health Club market is extremely competitive and success is dependent on 2 main factors, the ability to consistently drive in new members and to retain the ones you have. They [Involve] created monthly campaigns with strong creative to drive membership numbers and assisted us release successful member retention programs. The campaigns for new club openings in Australia were very successful with above targeted pre-opening memberships, rating them as the most successful of any club openings in a network of over 100 clubs across UK and Europe.'
Fiona Wallace, National Sales Manager